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+91 79863 09508 WhatsApp Us mybidtheory1@gmail.com
← All Services
🎯 Paid Search · PMax · Shopping · YouTube

Google Ads
Management Agency

Cut the wasted ad spend. We build and run Search, Shopping, Performance Max, YouTube and App campaigns that are judged on one thing only — qualified leads and revenue at a profitable cost.

✓ No lock-in contract ✓ You own the ad account ✓ Live reporting dashboard
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Ad Spend Managed
₹50Cr+
All time across clients
Avg. ROAS
4.8×
Across all accounts
Campaigns
200+
Launched & managed
Markets
3
India · Australia · Canada
Brands running paid search with us
VicDry 🇦🇺 Ma's Tiffin 🇦🇺 Homey Meals 🇦🇺 Vardaan Clinics 🇮🇳 Celestial Technology 🇮🇳 Beehive Farms 🇮🇳 Etios India 🇮🇳 Universal Overseas 🇮🇳 Suchait Financial 🇨🇦 Vagaree 🇮🇳
Why Accounts Leak Money

Most Google Ads Accounts
Burn 40% Of Budget On Nothing

When we audit a new account, the same five leaks show up almost every time. Fixing these alone usually drops cost-per-lead before we've added a single rupee of new spend.

🕳️
Broad match with no negatives
Your ads show for "free", "jobs", "salary" and competitor-brand searches that will never convert.
📉
Conversions counted wrong
Page-views and button clicks logged as "leads", so Smart Bidding optimises towards junk.
🧩
One campaign, everything inside
No separation of brand, generic, competitor or location intent — so budget goes wherever the algorithm feels like.
🐌
Traffic sent to the homepage
Great ads, terrible destination. No matching headline, no offer, no fast-loading form.
🎰
Bidding strategy on autopilot
tCPA or Max Conversions switched on before there's enough conversion data to learn from.
🔍
We'll show you yours — free
Share read-only access. You get a written audit with the exact leaks and what we'd change.
Our Process

More Qualified Traffic —
Without Raising Your Budget

A repeatable four-stage system. Nothing goes live until the stage before it is signed off.

01
Analysis
We study your market, margins and competitors, then run full keyword and search-intent research. Running ads already? We tear down the existing account first.
02
Strategy
Campaign architecture, keyword tiers, geo and device split, budget allocation and a bidding roadmap — mapped to your target CPL or ROAS, not vanity metrics.
03
Implementation
GA4, GTM, offline and CRM-level conversion tracking wired up before launch. Every account clears a written pre-launch checklist. Live in 7–10 days.
04
Optimise & Scale
First we squeeze efficiency out of what's working, then we scale the winners hard — search-term mining, creative testing and budget shifts every single week.
Campaign Types

Pick Your Objective.
We'll Build The Account Around It.

🎯
Lead Generation — B2C
High-intent local and national search for services businesses. The goal is simple: maximum qualified enquiries at the lowest workable cost per lead.
Starts with
✓ Search campaigns on buying-intent keywords✓ Call tracking & call-only ads✓ Display & RLSA remarketing✓ Dedicated landing page + form tracking
🏢
Lead Generation — B2B
Longer sales cycles need lead quality scoring, not lead counting. We optimise to pipeline stage, not to form fills.
Starts with
✓ Problem-aware & solution-aware keyword tiers✓ Offline conversion import from your CRM✓ Lead-quality feedback loop with sales✓ LinkedIn-style audience layering on Display
🛒
E-Commerce & D2C
Shopping, Standard Shopping and Performance Max run properly — starting with the thing most agencies ignore: your product feed.
Starts with
✓ Merchant Center & feed optimisation✓ Performance Max with asset-group segmentation✓ Standard Shopping for priority SKUs✓ tROAS bidding tied to real product margin
▶️
YouTube Ads
Full-funnel video — from cheap awareness views right down to a remarketing layer that closes the people who already watched.
Starts with
✓ Custom intent & in-market audience build✓ Hook-first creative direction & scripting✓ Video Action + skippable in-stream mix✓ View-based remarketing funnel
📱
App Install Campaigns
Installs are the easy part. We optimise for the in-app event that actually makes you money, and keep CPI under control while doing it.
Starts with
✓ Firebase / MMP event tracking setup✓ Install + in-app action campaign split✓ Asset variety testing at scale✓ CPI vs. retention monitoring
📍
Local & Call-Only Ads
For businesses where the phone ringing is the conversion — clinics, home services, showrooms, restaurants, travel desks.
Starts with
✓ Radius & suburb-level geo targeting✓ Google Business Profile integration✓ Call-only ads with ad scheduling✓ Call duration as the conversion trigger
What We Do

Our Google Ads
Services Include

🔍
Keyword Research
Deep competitor analysis, search volume mapping, intent-based keyword clustering.
✍️
RSA Ad Copywriting
Responsive Search Ads written for max CTR — tested headlines, descriptions, CTAs.
📊
Conversion Tracking
Google Tag Manager, GA4 and conversion tags so every lead is tracked accurately.
🎯
Performance Max
AI-powered PMax campaigns across Search, Display, YouTube, Gmail and Discover.
🚫
Negative Keywords
Comprehensive negative lists to eliminate wasted spend from day one.
📈
Bid Strategy
tCPA, tROAS and Maximise Conversions strategies tuned to your goals.
Real Client Work

Google Ads
Projects We've Done

🏠
Google Ads · AU
VicDry Melbourne
30.9K clicks · $136K managed · 4.81K conversions
🔍
Google Ads · India
Trace Investigation
7.55K clicks · 59.3K impressions · ₹162K managed
🏥
Google Ads · Chandigarh
Vardaan Clinics
1.73K clicks · 16.9K impressions · ₹38.6K spend
🚁
Travel · Tourism
Kedarnath Helicopter
217 clicks · 9.96K impressions · ₹16.7K spend
🎓
EdTech · AI/ML
Celestial Technology
PG AI program · Full conversion tracking · 3× leads
📂
More Work
See The Full Portfolio
Screenshots, spend figures and campaign breakdowns across all accounts.
View Our Work →
What's Included

Everything We Handle
Inside Your Account

One monthly fee. No "that's an add-on" conversations halfway through the quarter.

Full audit of your existing account & historical data
Conversion tracking built the correct way (GA4 + GTM)
Audience research and custom segment creation
Remarketing and RLSA list building
Clean campaign architecture — brand, generic, competitor, geo
Bidding strategy selection and staged migration
Ad copy writing plus continuous A/B testing
Weekly search-term mining and keyword sculpting
Device, location, schedule and audience bid adjustments
Ongoing keyword expansion from multiple data sources
Custom Looker Studio reporting dashboard
Landing page design, build and conversion rate optimisation
Display network placements, exclusions and creative
Funnel-level CRO — ad, page, form and follow-up
Google Merchant Center & product feed optimisation
Aggressive negative keyword management, weekly
UTM structure and CRM-level attribution setup
Offline conversion import — track ads to closed sales
Direct WhatsApp line to your account manager
Scheduled monthly performance review call
Quarterly strategy session with realistic targets
Competitor auction-insight monitoring
Industries We Serve

Sectors We've Already
Run Budgets In

🏠
Home & Cleaning Services
🏥
Healthcare & Clinics
🎓
EdTech & Coaching
🛍️
D2C & E-Commerce
🍱
Food & Cloud Kitchens
✈️
Travel & Immigration
🏦
Finance & Insurance
🏭
B2B & Manufacturing
Why My Bid Theory

We're Not Just Your Agency —
We're Accountable For The Number

Impressions and CTR don't pay salaries. Every account we run is reviewed against cost per qualified lead or return on ad spend — and if the number isn't moving, we say so before you have to ask.

📞 +91 79863 09508
🔓
Your account, your data
We work inside your own Google Ads account. Leave anytime, keep everything.
📆
Live in 7–10 days
Audit, build, tracking and launch — not a six-week onboarding deck.
🌏
India · AU · Canada
Multi-currency, multi-timezone accounts run day to day, not once a month.
🧾
Flat, honest pricing
No hidden percentage cut of your ad spend. You always know the fee.
FAQ

Questions We Get
Before Every Project

What's the minimum ad budget you work with? +

For India-based lead generation we usually recommend starting at ₹40,000–₹60,000 per month in ad spend so campaigns exit the learning phase quickly. For Australia and Canada, budgets typically start higher because of the CPC market. Below that, we'll tell you honestly if paid search is the wrong channel for you right now.

How soon will I see results? +

Campaigns go live in 7–10 days. Expect the first two to three weeks to be a data-collection and learning phase — meaningful cost-per-lead improvements usually show from week four onwards, and scaling decisions from month two.

Do you take a percentage of my ad spend? +

No. We charge a flat monthly management fee agreed upfront. Your ad spend is paid directly by you to Google, from your own account — we never take a cut of it, which means we have no incentive to push your budget up unnecessarily.

Who owns the Google Ads account? +

You do — always. We work inside your account with manager-level access. If you ever stop working with us, every campaign, audience list and conversion action stays with you.

Do you build the landing page too? +

Yes. We're a performance marketing and web development agency, so ads and landing pages are built by the same team. That removes the usual finger-pointing between the ads agency and the web agency when conversion rates drop.

Is there a lock-in contract? +

We ask for a three-month initial period because Google Ads genuinely needs that long to produce reliable data. After that it's month to month, with 30 days' notice either way.

How do I know the leads are real? +

Every lead is tracked with source, campaign and keyword attached, and pushed into your CRM or WhatsApp. You see the same dashboard we do — live, not a prettified monthly PDF.

READY TO GROW WITH GOOGLE ADS?

Book a free 30-minute call. We'll audit your current setup and show you exactly what we'd change — whether you hire us or not.

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